Trying to locate movies by Philip K. Dick was more difficult than
expected. Being a member of Netflix, I first sorted through their inventory,
although could not find a single title by Philip Dick in their library. My
second attempt took me to Redbox and Blockbuster Express. Unfortunately, both
led me down an unsuccessful path. Thirdly, I ventured to Amazon.com in the
effort to purchase one of Mr. Dick's DVDs. Screening through the many vendors,
I made the attempt to choose a company offering overnight delivery.
Unfortunately, upon finalization of the order, the delivery time reflexed 14
days into the future. The Ohio Company gladly canceled my order and refunded
the sale. This led me with the only option to purchase the video-on-demand,
although it became required to select among the many companies offering the
movies at various prices.
I think the current competition between DVDs and video-on-demand is an
example of Red Queens as the two race through completion, (Laureate, 2009).
DVDs offered by mail through Netflix, in addition to the local kiosk, offer
selections at a lower price, although have limited inventory. The multiple,
convenient locations entice viewers to venture the short distance to save on
cost. Nevertheless, in addition to, instances described above in selecting my
sci-fi movie, video-on-demand sales increase during times of sickness, as well
as, rainy days.
Kiosks, DVDs by mail and video-on-demand have driven the traditional movie rental franchise into obsolescence as their completion intensified, (Thornburg, 2008c). Blockbusters and Hollywood Movies stores have closed doors and diminished throughout the bay area.
Resources:
Laureate Education, Inc. (2009) Increasing returns. Baltimore, MD: Author.
Thornburg, D. (2008c). Emerging Technologies and McLuhan's Laws of Media. Lake Barrington, IL: Thornburg Center for Space Exploration.